Hot Tips - The Best Free Business Tool You (Probably) Don't Know About.
Nowadays, if a brand is solely focused on traditional marketing, i.e., television, radio, billboard and print advertising, chances are it’s not tapping its full potential. Online marketing, with the growing popularity of blogs and other social media platforms, has become critical for brand advertising as well.
Fohr Card, an analytics platform created by James Nord, a blogger and photographer, alongside Rich Tong, Tumblr’s former fashion director, and Holly Stair, a social media manager, aims to bring brands and bloggers together to form a partnership that can include advertising, sponsored content and gift giving.
With Fohr Card, bloggers are given the chance to be found by brands, where they can showcase their social media following across different social media platforms (Tumblr, Instagram, Facebook, Twitter, etc.), including their real-time traffic stats. When joining Fohr Card, bloggers agree to divulge their private Google Analytics figures to eliminate numbers-fudging.
While Chris Black, a social media marketing consultant whose clientele includes Gilt Groupe and New Balance, firmly believes that big numbers don’t necessarily equal engaged users, the Fohr Card team assures brands that not every blogger is invited to join the platform. Alongside popularity, every blogger’s Fohr Card is reviewed to guarantee quality and original content.
For brands to gain access to Fohr Card’s roster of more than 1,800 fashion and beauty bloggers, an annual membership fee of $5,000 (more for large companies and agencies) is required. They then gain access to the bloggers’ numbers. Fohr Card also allows them to sort through the numbers by region, category (DIY, menswear, nail art, etc.), and traffic on certain platforms. Puma and Oscar dela Renta are just two of Fohr Card’s brand launch partners.
Mr. Nord also divulges that they plan to eventually recruit travel, food, mommy bloggers and others to turn Fohr Card into a global marketing tool.
[Via - NicheGeek.Com]
Mobile Startups - XSync
Startup Of The Week - Mailigen
Duda Mobile Takes On iOS And Android
PickyDomains - startup that caught everyone by surprise
From 0 To $30,000 A Month With Dropshipping
Off the Books: The Underground Economy of the Urban Poor
DoNanza - Freelance Startup That Broke All Rules
How TribeHR Turned Simple Idea Into Millions
Cool Startups - ShelfLife
Daily Advice Link - How I Increased Sales 350% With Press-Release
Company is a mechanism - even if separate parts work well, it doesn’t guarantee the organization as a whole functions efficiently. Today we ...
Are you looking for free online Gantt chart software? Something that's available online, on premise with open source access, on your mob...
Endeleza is a nonprofit organization that provides affordable and quality education and encourages community empowerment and sustainable de...
Long-awaited lead capture forms for your Bitrix24 CRM are finally there. Everyone knows what a web form is, but sometimes working with forms...
When world economies shiver and shake, gold flourishes. Gold bullion coins, which promote within the millions weekly, faucet into the a...
Money is frequently the biggest issue for startups. You have to spend money to make money, but there isn’t much to begin with. Don’t despair...
PickyDomains - Risk free domain naming service Your team works well together, solves problems, and comes up with innovative, unique ideas. E...
If you've carried out any studies into telephone structures, you are well conscious that there are a huge kind of commercial enterprise ...
Christine K. Clifford , CSP is the author of nine books including Let’s Close a Deal! Turn Contacts Into Paying Customers for Your Company,...
Washington (WA) Asbestos Information: Located within the mountainous Pacific Northwest, Washington u . S . A . Has its sincere share of ser...