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You probably remember how free social intranet provider Bitrix24.com has become the fastest growing social enterprise tool in 2012. But it's 2013 now. Aside from being “social,” Facebook, Google+ and just about every company in the social arena have something in common – to become the social layer beneath every service on the Internet and provide real-time social data that’s measurable, can be referenced and helpful to marketers and data analysts spanning a broad range of industries. Facebook’s recent release of Graph Search and everything else Google has been doing since Google+ was released in 2011 are adding up to this mounting evidence.
Launched on January 23, 2013 in 45 countries and 5 languages, Swipp is a brand-new social media analytics and sharing platform whose main objective is to find out how the general population feels about a given topic real-time. User sentiment is analyzed, and coupled with structured data that is readily available via sites like Wikipedia, app developers should be able to come up with more intuitive applications that can better predict users’ needs.
Despite the fact that companies providing consumer sentiment analytics have sprung up from here, there and everywhere, a lot of social data is unstructured, which means that making comparisons – let alone, drawing conclusions – from such data is easier said than done. Swipp’s answer is to recreate the way things are shared via social media to generate more consistent and functional data.
Technically speaking, you, the social media user, are still allowed to post random thoughts about random things – unstructured data, essentially. Swipp, then, would have you tag your post to signify that it’s under a subject that exists in its humungous library of structured web data. After which, to explicitly address the sentiment analysis side of things, it also would make you rate how you feel about your post using a scale of 1 to 10. And once the data is entered, Swipp lets you know how other people from different parts of the world feel about the same subject.
While Swipp may be able to give its users extra and relevant data, it doesn’t have the follower base Facebook has for Graph Search nor the user data Google has for every meaningful thing it has in store for Google+. Swipp is coming from nowhere and may need to beat insurmountable odds to become a major player in the social space.
Then again, as per Swipp co-founder and CEO, Don Thorson: Every big idea looks impossible up until the exact moment it looks inevitable. Whether he’s right or wrong is left to be seen.
[Via - PickyDomains.com]
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